Free Fox season premieres on iTunes
Though some networks have their panties in a wad with Apple, others are increasing their efforts to use iTunes as a promotional tool. Beginning this week, the season premier of seven Fox shows will be available for free on iTunes. Prison Break, Bones, American Dad, K-Ville, and three others will be available as a free download for one (CNN) or two (LA Times) weeks, depending on who you believe. I tried to search the Fox website but I could find no reference listing the names of the other three shows available.
I’m going to have a look at the available shows and download a few of them. I’ve never downloaded a show from iTunes so this is a good chance to test out the content quality. It’s a smart move for Fox to offer up the season premiers for free. At no other point of the TV season, except for maybe the season finale, is the hype for new shows greater. By promoting the shows on another distribution channel, Fox is giving the shows a greater chance to build an audience. iTunes makes it dead simple to download and watch a TV show if you missed it or just hadn’t heard about it. Since advertising rates are based on ratings, it’s obviously the networks best interest to increase viewership. I would image any money made on iTunes via the selling of TV shows is pure profit as well. This move by Fox sounds like a win-win for both Fox and Apple. These shows would be great to test out the new iPod nano.
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